Dale Nowlin for District 59 State Representative 2016
Through CNHS MEDIA Advisers, I found out that Dale Nowlin (aka CNHS math teacher) was a candidate for Indiana’s District 59 State Representative. I immediately volunteered to help his social media presence with multimedia coverage of his campaign. My worked ended up being his entire product and communication with Columbus, Indiana. Unfortunately, Nowlin didn’t make the primaries. This doesn’t mean that his media presence has died. My coverage inspired Columbus’ youth to be involved with politics. You can visit his media outlets to see for yourself.
Strategy #1
Dale Facts
A series of Dale Nowlin facts that relate to his personal or professional life.
The colors are carried on from his campaign theme.
Moreover, I created a vector form of Nowlin as a simple/stylish technique to emphasize his presentation.
Strategy #2
Candid Photos
I followed Nowlin to meet and greets, campaign meetings, professional meetings and speechs. The key was the caption and updating the moment of capture. It showed that Nowlin cared about notifying the public on his location/updates.
Strategy #3
Videos
I titled the videos from the "Why Dale" series to "Dale Talks" to "Dale Believes"...
Each had their own theme. Some were on-the-spot interviews at meet and greet while some were rehearsed speeches.
I edited the videos to add text on emphasized wording.